Hello, my name is Aileen Hernandez, a Senior Marketing student at the University of Texas Rio Grande Valley set to graduate this spring. Last fall, I had the opportunity to intern at Fox Packaging, where I was able to grow my marketing skills and gain valuable knowledge about the industry. I was particularly drawn to the impact of packaging on both produce and the environment.
During my internship, I developed and maintained marketing calendars, aligning content with sales goals. This experience gave me a deep understanding of the market dynamics in the produce industry. I also utilized and optimized HubSpot CRM for efficient data management, which is crucial for tracking and analyzing market trends in the produce industry.
My passion for the produce industry grew as I realized the potential for packaging to drive significant environmental change. I believe there is ample room for innovation in packaging that can benefit both the environment and educate consumers about their choices.
Attending the Viva Fresh Expo will provide me with an opportunity to engage with educated individuals about what the produce industry is working on for sustainability. In the future, I aim to expand my marketing skills and industry knowledge to promote and research sustainable packaging solutions. I am excited about the chance to attend the Viva Fresh Expo and look forward to learning more about the latest trends and innovations in the produce industry.